The WOW Effect Co. is a group of gift brands based on creativity and surprise.  WOW's designs are unconventionally charming and crafted to illicit laughter, joy, and comfort. Every object tells a story and has the potential to brighten its surrounding environment. Their collections play with the unexpected and put a smile on your face.  The WOW Effect has three brands all owned and designed in house. DOIY offers statement pieces for the home, EAT MY SOCKS offer unique socks shaped as unexpected food and icons, and ANOTHER ME offers experiences to improve your daily well-being.